Back in December, Goldenwolf Animation brought me in to do storyboards for a social media campaign for the new Adidas Ultraboost19 running shoes. Adidas wanted to show the different properties of the shoe with different animated metaphors which gave us some freedom to do some cool things.

The coloured lines are guides for different social media aspect ratios. I had to make sure that the spots would work in 16:9, 5:6 and 9:16 respectively.




For this one, I got to take the spot all the way from storyboards to final by myself which is something I don't get to do very often so that was fun.